New Blockchain, DATx, to Eradicate Challenges in Advertising

Bitcoin Press Release: DATx, a new blockchain initiated by Cosima Foundation, and in collaboration with Avazu – a leading advertising platform with global coverage – aims to help advertisers cut through all the fragmented clutter of user behavioral data to accurately target users and deliver advertisements that are meaningful to them

Singapore, 2nd of March, 2018 –  DATx is a renovation against the current advertising industry, dedicated to building a new smart advertising ecosystem, with decentralization as the foundation and artificial intelligence as the power engine. DATx provides remote storage of user behavior data. Its core function enables users to store their behavior data in a decentralized network node, after which users can acquire and access the data anywhere. The user behavior archive mainly comprises a complete chain of user behavior records, allowing simulations of whole user personas to learn the business insights underlying the various user views, clicks and purchases of the publisher.

Given DATx’s needs for high-concurrency, low-delay transaction processing, there is a consideration to adopt delegate proof of stake consensus, known as DPOS consensus mechanism. In DATx, DPOS consensus mechanism comprises two parts: the first is to elect a group of block producers, while the second is to schedule production. Election process should exert to ensure the stakeholders eventually have control of the entire network. This is to prevent stakeholders from suffering significant losses in the event of network problems.

DATx addresses delay and data throughput issues with DPOS and parallel chains. At present, the DPOS remains robust and is safe even when dealing with fraud by a significant number of block producers. An algorithm that chooses block producers and verifies the quality of nodes guarantees the security of DPOS. The pro-voting process ensures that a person cannot even select a single producer, even with a 50% effective voting power. DPOS significantly reduces the number of participating verification and accounting nodes, so that second-level consensus verification can be achieved.

For programmatic ads, more critical issues include real-time decision deliveries, personalized delivery requirements, and large transactions. The DPOS consensus mechanism adopted by DATx is essential to transactions by continuing to reach consensus while processing more transactions than any other blockchain, thus demonstrating a dimension of extraordinary DATx advertising ecosystem.

In addition, DATx ad algorithm engine involves responding to massive amounts of ads and users in real time. The number of users is huge, their behavioral patterns, and their preferences for advertising content are also rich and diverse. Therefore, it is necessary for the algorithm engine to sort out the users with different features in a targeted manner. In this way, the order-led transaction can be promoted. Among the company’s proven technologies, Deep Neural Network (DNN) and Logistic Regression (LR) have been used to make offline sorting models, while online sorting models are updated online based on Reinforcement Learning (RL) intelligence to get the maximum return.

DATx core team members comprise over 80 engineers, product managers, architects and UEX experts, while other key members for the development of DATx include senior executives from Avazu. Its official cryptocurrency, DATx token, is now open for sale to institutional investors, with a total of 10 billion DATx tokens issued.

To learn more or participate in the TGE, visit the website: https://www.datx.co
Connect on Telegram: https://t.me/datxofficial01
Connect on Twitter: https://twitter.com/DATxOfficial
Read the whitepaper: https://www.datx.co/pdf/DATX+WHITEPAPER+(EN)%20V1.0.pdf
Meet the team: https://www.datx.co/#team

Media contact
Name: Angeline Tan
Email: datxofficial@datx.co

DATx is the source of this content. Virtual currency is not legal tender, is not backed by the government, and accounts and value balances are not subject to consumer protections. This press release is for informational purposes only. The information does not constitute investment advice or an offer to invest.

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Advertising-centric Blockchain, DATx, Successfully Concludes Inaugural Token Sale

Bitcoin Press Release: Datx is an advertising centric blockchain company, and part of the Cosmia foundation. Datx has successfully completed their TGE achieving 50,000ETH.

Singapore, 2nd of March 2018 – DATx, the new blockchain that strives to build a holistic ecosystem to cater to needs and resolve challenges in the advertising sphere, has successfully concluded its inaugural token sale today. The token sale which saw an issuance of 10 billion DATx tokens, was oversubscribed by 1068 times. The token sale raised a total of 50,000ETH. These figures and Datx’s roadmap show they can achieve goals and are definitely one of the ones to watch in the coming year.

Initiated by Cosima Foundation, and in collaboration with Avazu, a leading advertising platform with global coverage, DATx has become the world’s first advertising blockchain to achieve over 100 million Daily Active Users (DAU) in its ecosystem within the first year of its launch. It was developed to help advertisers cut through all the fragmented clutter of user behavioural data to accurately target users and deliver meaningful advertisements of relevance. DATx’s blockchain technology combined with artificial intelligence and big data solutions, leverages on a transparent, multi-stakeholder record of end-to-end user behaviour data, enabling advertisers to refine their audience targeting tools, delivering precise advertising only to relevant users.

At launch, DATx will establish itself as a user-oriented behaviour archive for advertising needs but will upgrade its protocol to one that recommends content by 2019. It aims to evolve into an advertising ecosystem that enhances value creation in its five-year roadmap.To illustrate its ambition to expand its reach globally, DATx landed on the iconic Nasdaq screen located at the tower of Times Square NASDAQ Stock Exchange last week. This epitomises success and wealth while showcasing its might in the global market.

DATx is backed by influential investors from established blockchains and foundations including QTUM FOUNDATION, VisionPlus Capital, Game.com, AlphaCoin, Genesis Capital, AELF and QKL Capital. Its core team members comprise over 80 engineers, product managers, architects and UEX experts, while other key members for the development of DATx include senior executives from Avazu. Institutional investors who are keen to participate and contribute in this token sale, can contact us via Telegram.

About DATx

DATx is dedicated to developing a favourable unified protocol for the entire advertising ecosystem. It aims to build an all-encompassing set of effective, secure and benefit-maximized advertising ecosystem, leveraging on blockchain technology, and combined with artificial intelligence and big data solutions to resolve industry -specific challenges. With this type of advancement DATx are said to one of the ones to watch in 2018.

To learn more visit the website: https://www.datx.co
Connect on Telegram: https://t.me/datxofficial01
Connect on Twitter: https://twitter.com/DATxOfficial
Read the whitepaper: https://www.datx.co/pdf/DATX+WHITEPAPER+(EN)%20V1.0.pdf
Meet the team: https://www.datx.co/#team

Media contact
Name: Angeline Tan
Email: angeline.tan@datx.co

DATx is the source of this content. Virtual currency is not legal tender, is not backed by the government, and accounts and value balances are not subject to consumer protections. This press release is for informational purposes only. The information does not constitute investment advice or an offer to invest.

About Bitcoin PR Buzz -Bitcoin PR Buzz has been proudly serving the PR and marketing needs of Bitcoin and digital currency tech start-ups for over 5 years. Get your own professional Bitcoin Press Release. Click here for more information about Bitcoin PR

The post Advertising-centric Blockchain, DATx, Successfully Concludes Inaugural Token Sale appeared first on Bitcoin PR Buzz.

Source: BPRB Feed

Cosima Foundation Launches Digital Advertising Blockchain DATx, in Collaboration with Avazu

Bitcoin Press Release: DATx aims to help advertisers target users more accurately with ability to support breakthrough TPS of 1million

Singapore, 2nd of March, 2018 – DATx, a new blockchain initiated by Cosima Foundation, and in collaboration with Avazu, a leading advertising platform with global coverage aims to help advertisers cut through all the fragmented clutter of user behavioural data to accurately target users and deliver advertisements that are meaningful to them.

DATx’s blockchain technology combined with artificial intelligence and big data solutions strives to resolve challenges that are specific to the digital advertising sphere by veering away from a generic one-for-all approach. It can showcase complete user behavioral patterns, including the time they received the advertisement, how long they viewed the advertisement and whether they made the purchase. Leveraging on this transparent, multi-stakeholder record of end-to-end user behavior data, advertisers can then refine their audience targeting tools, delivering precise advertising only to relevant users.

DATx  is based on a decentralised protocol aims to build a blockchain that has the capability to support one million transactions per second (TPS). Currently, the fastest blockchain is only able to support tens of thousands of transactions which is far lacking behind the advertising industry’s speed requirements. To achieve its goal of fulfilling 1 million TPS, plans are already underway to develop a robust data storage and a better consensus mechanism for DATx.

Avazu, the first advertising platform to be compatible with DATx, will enable DATx to customise native advertisements and acquisitions of its customers. Avazu currently supports over 100 million Daily Active Users and is capable of processing one million requests per second.

DATx’s incentive mechanism encourages users to participate and provide feedback, which helps advertising platforms to enhance their user targeting algorithms in delivering relevant advertisements to their target audiences. This promotes active and dynamic interactions among users, publishers, and advertisers within the ecosystem.

At launch, DATx will establish itself as a user-oriented behavior archive for advertising needs but will upgrade its protocol to one that recommends content by next year. It aims to eventually evolve into an advertising ecosystem that enhances value creation in its five-year roadmap.

DATx’s core team members comprise over 80 engineers, product managers, architects and UEX experts, while other core members for the development of DATx include senior executives from Avazu. Its official cryptocurrency, DATx token, is now open for sale to institutional investors, with a total of 10 billion DATx tokens issued.

About DATx

DATx is dedicated to developing a favorable unified protocol for the entire advertising ecosystem. It aims to build an all-encompassing set of effective, secure and benefit-maximized advertising ecosystem, leveraging on blockchain technology, and combined with artificial intelligence and big data solutions to resolve industry-specific challenges.

For more information, please visit www.datx.co.

To learn more or participate in the TGE, visit the website: https://www.datx.co
Connect on Telegram: https://t.me/datxofficial01
Connect on Twitter: https://twitter.com/DATxOfficial
Read the whitepaper: https://www.datx.co/pdf/DATX+WHITEPAPER+(EN)%20V1.0.pdf
Meet the team: https://www.datx.co/#team

Media contact
Name: Angeline Tan
Email: angeline.tan@datx.co

DATx is the source of this content. Virtual currency is not legal tender, is not backed by the government, and accounts and value balances are not subject to consumer protections. This press release is for informational purposes only. The information does not constitute investment advice or an offer to invest.

About Bitcoin PR Buzz -Bitcoin PR Buzz has been proudly serving the PR and marketing needs of Bitcoin and digital currency tech start-ups for over 5 years. Get your own professional Bitcoin Press Release. Click here for more information about Bitcoin PR

The post Cosima Foundation Launches Digital Advertising Blockchain DATx, in Collaboration with Avazu appeared first on Bitcoin PR Buzz.

Source: BPRB Feed